Boston Pizza Chooses Treasure Life for Heart Fundraiser

Posted by on Jan 31, 2019 in Foundation News

A Boston Pizza restaurant in northwest Edmonton is partnering with Treasure Life to raise money for cardiac kids. The Albany Market Square Boston Pizza has chosen Treasure Life as the recipient of it’s annual Paper Hearts and Valentine’s Day Fundraiser. This is the first time franchises are selecting a local charity of their choice.

“It’s like we’ve been adopted,” says Treasure Life President, Charlene Jenkins. “This kind of support blows me away. We’re grateful that we can inspire companies, organizations and individuals to invest in the important work we do.”

Andrea Lawrence (left) and Charlene Jenkins with hundreds of paper hearts already purchased

Boston Pizza General Manager, Andrea Lawrence, knows the struggles of children living with heart disease. She mentions a friend’s young son, who needed and received a heart transplant. Lawrence then describes making an important connection with Treasure Life at last year’s Golf Classic fundraising event.

“It’s just so impactful, the experiences and the stories of these children. We knew we wanted to keep a heart and health focus.”

Lawrence has set a fundraising goal of $2,500. Right now, customers can purchase a paper heart with a minimum two dollar donation. Then on Valentine’s Day, one dollar from each medium and large heart-shaped pizza sold will be donated to Treasure Life.

The money supports medical treatment, equipment purchases, and programming for children throughout Alberta and across Canada.

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